awe : magic in the mundane
For my final year project at University, I explored the growing need for more purposeful and meaningful lifestyles, especially among the younger generation. This led me to fall down the rabbit hole of research into the world of spirituality, its beautiful benefits, and the common misconceptions associated.
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Few individuals embrace positive belief systems aligned with their values during the current polycrisis era, primarily due to insufficient education on alternative spirituality and its approachability. How can we dismantle stereotypes and enable individuals to alleviate anxiety through mindful practices?
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To address this need for accessible mindful practices, we must simplify the visual identity within this field, allowing awareness to spread and mindsets to evolve.
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Reimagine the communication and education of spirituality to promote and empower The Disconnected Soul through simplifying the oversaturated visual identity.
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Illustration and Graphic Design.
Physical and digital printing methods.
Adobe design skills.
Binding techniques.
Visual and contextual research.
Competitions entered:
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behind the scenes:
