Love at First Sight Vintage, owned by Nottingham local Lottie Baxter, is a shop dedicated to extending the lives of locally sourced, hand-picked vintage fashion and continuing their stories through resale.
Through becoming friends at University, I have been lucky enough to help out Lottie on multiple photoshoot projects and expand my love for preloved and vintage clothing.
Additionally, through these opportunities I have learnt valuable lessons and skills including the processes behind campaigns/photoshoots, following the creative and art direction, post-production and more.
My role within love at first sight vintage includes:
Photography
Styling
Content Creation
Set Production
“Storytelling - fanciful storytelling - can only be told through fashion photography. It's the perfect way to play with fantasy and dreams.” - Tim walker
lost loves
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This shoot aims to highlight the elegance and timeless quality of Love at First Sight Vintage, juxtaposed with eerie scenes and distinctive modeling to create a compelling contrast.
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A series of high quality images showcasing Love at First Sight Vintage within rustic scenes; used to promote the brand via social media channels.
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Creative Director, Photograher, Stylist and Editor: Felicity Edmonds (Me!)
Model: Kate McCann
Owner and Runner: Lottie Baxter
strike a pose
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Taking inspiration from 90s Miu Miu and Prada ads, we experimented with interesting poses, gazes and framing. We chose to use the minimalist studio back drop so that it wouldn’t detract from the models and the garments.
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A collection of high quality editorial images, used for social media promotion, large scale printed media, and online product listings.
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Creative Director and Stylist: Lottie Baxter
Photographers: Felicity Edmonds & Elizabeth Pearson
Models: Felicity Edmonds, Elizabeth Pearson & Dalia Berinde
Graduating in vintage
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Lottie’s aim is to dress as many students in vintage for their graduation as possible! This project consisted of two main elements, the curated edit of pre-loved occasion wear, and personal styling service, whereby clients shared their requirements and desires with Lottie in order to acquire their dream outfit.
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A collection of high-quality vintage dresses, suits, and shoes, a graduation-themed pop-up event, short fashion film, BTS and creative content, blog post and newsletter.
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Creative director, stylist & photographer: Lottie Baxter
Models & assistant stylists: Elizabeth Pearson & Felicity Edmonds
Photo Editor: Felicity Edmonds
Hair and make up artist: Maisy Barratt
BTS: Clara-Adriana Fitzgerald
